SENIOR STRATEGIST, ALMA DDB | NOVEMBER 2021 - PRESENT

• Clients: McDonald’s, Sol Beer (US), Coors Light, Tobacco Free Florida

• Editor of Alma Cultural Digest

• Manage and serve as strategy mentor for summer internship program

• Lead day-to-day strategic development across accounts; work along-side and report to Group Strategy Director and SVP

• Craft strategy through relevant data, insights, and cultural/human truths to address business problems and objectives

• Develop creative briefs grounded in storytelling to inspire creative team

• Distill and synthesize research, data, and background materials into actionable insights 

• Create thought leadership pieces that dive into a variety of topics and identify ways it connects to the brand, their business, and the category

 

STRATEGIST, TEN35 | OCTOBER 2020 - OCTOBER 2021

• A few clients: Polaris, Facebook (Elevate, Novi), Abbvie, Mott’s, Molson Coors, Al Fakher, Lowe’s, Fair Bank, Nike, Airbnb

• Led day-to-day strategic development across multiple projects; work along-side and report to the Director and SVP

• Distilled and synthesized primary/secondary research, data, and background materials into actionable insights to bring client objectives to life 

• Developed creative briefs grounded in storytelling that built upon relevant data, cultural insights and strategy in order to inspire creative team

• Provided strategic direction in new business pitches to spark creative, digital and/or integrated communications teams 

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MEDIA STRATEGIST, ES99 | JANUARY 2020 - JUNE 2020​

• Defined client objectives and consumer journey in order to determine optimal media strategies, both short-term and long-term plans

• Performed media research to provide insightful and effective B2B and B2C media plans based on marketing strategies developed by internal strategy team

• Conducted competitor social audits in order to better understand the landscape and to provide recommendations as it related to social media strategy

• Assisted Director of Digital Marketing to effectively create Google Custom Audiences and Placements for Google Ads

 

SENIOR ENGAGEMENT MANAGER | JULY 2016 - DECEMBER 2019​

• A few clients: Constellation Brands, Southern Glazers Wine and Spirits, E. & J. Gallo, Molson Coors, P&G, Levi Strauss, Beam Suntory, L’Oreal, Target, Colgate, Revlon

• Strategized with client team(s) to evaluate past promotional strategy in order to influence go-forward strategy (Omni-channel) and provide guidance in how to leverage the Numerator

• Drove relationship between contract holder and other key contacts/teams to continue a healthy, symbiotic partnership between client and account team

• Understood the client’s business initiatives, helped provide insights to answer business questions, and provided thought leadership via post-event analysis

 

 

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